摘要：电子商务作为一种未来主流的经济运作方式，其低成本、高效率的特点为众多企业参与国际竞争搭建了平等的交易平台，高速发展的旅游市场和日益成长的网络消费人群，也为旅游企业提供了一个新的发展契机。网络的交互性、实时性、丰富性和便捷性改变了传统旅游业的经营方式，促使传统旅游业迅速融入网络旅游的浪潮。电子商务与旅游业的结合是一种必然趋势，打破了传统旅游的局限性，所以在线旅游有其存在的必要性和可行性。

关键词：电子商务   旅游环境  传统旅游

Abstract:Electronic commerce as the mainstream economic operation in the future. Has low cost, high efficiency characteristic for many enterprises to participate in international competition to build equal trading platform. With the high-speed development of the tourist market and the consumers are increasingly using the network. It provide a new opportunity for development for tourism enterprises also. The interactive with the network have real-time, richness and convenience, It have changed the traditional way of tourism management. The traditional rapid integration into the network of tourism，it have going fast. The combination of electronic commerce and tourism is a necessary trend, and Broke the limitations for Traditional tourism industry. So it is necessity and feasibility for developing online travel.

Keywords:  Electronic commerce，Tourism environment，Traditional tourism

　　随着旅游消费水平由低向高发展，旅游的消费结构呈现多元化发展的状态，并逐步向发达国家消费结构靠拢。人民生活水平的进一步提高，旅游基础设备和服务设施将进一步完善，游客对旅游条件的要求进一步升级。随着电子商务模式的加入，旅游者的热情将进一步焕发。在今后的数十年内，我国的旅游市场需求潜力巨大，具有广阔前景，市场将由数量向质量的效益过渡，并维持高速增长的局面，这将持续满足消费者日益增长的需求和渴望。