摘要 ：近些年以来，人们的生活水平大幅度提高思想观念也在转变,大多数人不再满足于基本的生活要求,对生活质量要求更高,而相对有较高文化的大学生来说,追求精神的满足成为了必然。因此大学生旅游成为我们探讨的话题。然而大学生是一个特殊的消费群体，他们追求自由，张扬个性，渴望认识外面的世界，因此旅游的愿望非常强烈，但他们囊中羞涩，没有经济收入来源，从而这就构成了大学生旅游的特殊性。针对这些特殊性，我们必须采取相应的措施来开拓大学生旅游市场。本文就以南京市大学生旅游市场为例,通过对影响大学生对旅游目的地选择的因素的分析来探讨这一问题。

关键词： 大学生旅游     开拓市场    影响因素   南京市

Abstract: With the reform and opening to the outside world, the people's living standards have been improved greatly, the ideas or opinions have also been changed sharply, and the majority does not satisfy with the basic life and go after the higher quality of life. So the students in campus, who have more requirements on their life, are pursuing higher level of spirit satisfaction. Then the tourism of campus student became my topic. Anyway, this group is a special one. On the one hand, these students prefer freedom, individuality, longing for knowing the colorful world outside; on the other hand, most of them are straitened and can’t afford the expensive tourist fee. There is a conflict between the willingness and reality, which is defined as particularity of campus students’ tourism by me. Just because of the particularity, we have to take actions to develop the campus students’ tourist market. And I will take Nanjing city for example to discuss the question,by analsis of the factors that affact Campus students’ choice of tourism destination

Keywords: campus students’ tourism   develop the tourism market   influent factors   Nanjing city