摘 要:随着互联网络的高速发展,网络广告也得到了较快的发展。网络已经成为继电视广播、报刊杂志和户外广告以外的第四大广告媒体。中国网络广告市场的现状分析网络广告市场的发展取决于互联网的发展规模及普及程度。互联网迅速的发展为网络广告提供了广阔的生存空间。

在这里总结中国网络广告的主要特征及其发展现状，并指出其当前存在的问题，提出对网络广告的对策和建议，重点探讨其新发展趋势及表现形式，提出自己的思路，并介绍未来网络广告出路多屏互动的知识其重要性。多屏互动的推广将是必然的趋势，随着时代和科技的进步，多屏互动能做的将远远超出我们的想象，过去在好莱坞科幻片中曾出现的种种绚丽的让人眼晕的画面，将逐渐成为现实。借助本文的探讨，为企业广告策略的运用提供新的思路，消费者注意力流量的竞争聚焦在新的移动互联网，移动互联广告的发展是未来广告商布局的重点。

网络广告将不再是单一的存在，也不在毫无技术含量的简单连接广告。未来的网络广告比将成为含有高科技的华丽艺术。

关键字：网络广告  多屏互动  互联网

ABSTRACT: With the high-speed development of Internet, network advertising also got rapid development. Network already became the television broadcasts, newspapers and magazines and outdoor advertising outside the fourth-largest advertising media. The status quo of China's online advertising market analysis of the online advertising market development depends on the development of the Internet scale and popularity. The Internet rapid development for the network advertising has provided a broad living space.

Here summarizes the main characteristics and development status quo of China's online advertising, and points out its existing problems, puts forward some countermeasures and Suggestions on network advertising, discusses its new development trend and performance form, put forward their own ideas, and introduce the future online advertising way to screen more interactive knowledge its importance. More promotion will be the inevitable trend of screen interactive, along with the progress of The Times, science and technology, more interactive screen will be far beyond our imagination, you can do in the past appeared in the Hollywood fantasy of gorgeous images to ever-dizzier heights without derailing a five-year period of strong, will gradually become a reality. Through the discussion of this paper, the use of advertising strategy for the enterprise provides new train of thought, consumer attention flow competition focus in the new mobile Internet, the development of mobile Internet advertising is the focus of future advertiser’s layout.

Internet advertising will no longer be the existence of single, simple nor no technical content link ads. Future online advertising contain high-tech than will be a splendid art.

Key words: online advertising； screen interactive more；Internet