摘要：对人类面临的能源和环境问题，各国政府均积极制定战略支持可再生能源尤其是光伏能源的发展。中国是最大的能源消耗大国但常规能源储量有限，太阳能储量丰富且潜在应用市场巨大，而光伏产品依靠技术进步和市场推动将使成本下降到能与常规能源竞争的水平，因此中国有必要将光伏产业发展成中国的支柱产业，将光伏能源培育成我国的战略能源，将中国发展成为光伏产业大国。本文首先对中国光伏产业历史、现状作了简单回顾和分析，得出结论中国要实现光伏产业大国的战略目标，需要针对国内光伏产业的特点和现存问题制定整体性竞争战略。要依靠技术进步、规模等取得成本优势。同时，要制定光伏发电扶持应用政策，培育人才、质量测试认证体系，品牌培育机制，取得质量、品牌、技术和成本各方面的核心竞争优势。

关键词：光伏产业 质量认证 品牌培育

Abstract ：The human face of energy and environmental problems, governments are actively formulating strategic support renewable energy, especially the development of solar energy. China is the biggest energy consuming nations but conventional energy reserves is limited, solar abundant reserves and huge market potential applications, and photovoltaic products relying on technology progress and market promotion will make the cost down to compete with conventional energy, so the level of China will be essential to the photovoltaic industry developed into China pillar industries, will develop our photovoltaic energy strategic energy, will China become pv industry superpower. This paper firstly photovoltaic industry of China history, present situation made simple conclusion review and analysis, China to achieve the strategic target of photovoltaic industry powers, need for domestic pv industry characteristics and existing problems integrity competition strategy formulated. Depends on technology progress and scale, acquisition cost advantage. At the same time, we should formulate photovoltaic energy support, training talents, applied policy of quality test certification system, the brand cultivation mechanism, obtains the quality, brand, technology and cost aspects of the core competitive advantage.

Keywords: PV industry; Quality authentication; Brand cultiv