摘要:近年来，扬州农村的经济稳步发展，农村居民纯收入不断增加，农村居民用于文化方面的支出不断提高，文化消费水平也有了明显的上升。尽管如此，扬州农村当前的文化消费的状况依然有需要提高的地方，比如能力提升的同时世纪消费却没有明显的增长，文化消费的层次依然较低等等。本文以扬州农村居民的文化消费水平为出发点，总结分析了制约扬州农村居民文化消费的因素，包括农村居民收入因素、社会保障制度因素、居民文化消费素质、农村居民文化消费产品供给等，然后分析了改善扬州农村居民文化消费的对策：增加农民收入缩短贫富差距、建立健全农村社会保障制度、加强农村基础教育发展、提高农民文化素质等等。

关键字：文化消费；文化素质；保障制度 

ABSTRACT:In recent years, the Yangzhou rural economy developed steady, the net income of rural residents increased, rural residents spending for culture to continuously improve the level of cultural consumption has also been a clear upward. Nevertheless, the Yangzhou rural cultural consumption situation there is still a need to improve, such as the ability to enhance the same century with no apparent increase in consumption the cultural consumption level is still low. Of rural residents in Yangzhou cultural consumption level as the starting point summary of the analysis of the factors restricting the cultural consumption of Yangzhou rural residents, including the income of rural residents factors, factors of the social security system, quality of residents Culture consumption of rural residents cultural consumer product supply, and then analyze the countermeasures to improve the rural residents in Yangzhou cultural consumption: increasing the income of the farmers to shorten the gap between the rich and the poor, establish and improve the rural social security system, strengthening the development of basic education in rural areas, improve the cultural quality of farmers and so on.

KEYWORDS: Culture consumption; constraint; countermeasure