摘要：七夕节是中国的传统节日，随着对中华民族传统文化的重视，有着“中国情人节”之称的七夕节在中国开始受到越来越多情人的欢迎。为了提高本酒店在广州和佛山的知名度，在2012年七夕节到来之际，佛山平谦国际精品酒店将精心为顾客策划一系列活动。

　　　本策划首先概述佛山平谦国际精品酒店的概况和本策划的背景，以“平谦同你共度七夕”为主题，分析本策划的营销与推广。然后对七夕节制定了一系列具有节日特色的活动，情人节大餐、七夕晚会、特色节目表演等活动让顾客尽情享受在浪漫节日中。

　　　最后通过对七夕节的营销策划，使酒店获得更多的知名度和经济效益，同时进一步提升酒店在社会形象，为企业的长远发展打下坚实的基础。

关键词: 平谦国际精品酒店，七夕节，营销策划

Abstract：The Double Seventh Festival is a china traditional festival full of romance., along with to the attention of the Chinese traditional culture, with "Chinese valentine's day," said the Double Seventh Festival in China begins to be more and more affectionate people welcome. In order to improve the hotel in Guangzhou and Foshan profile, in 2012 the occasion of the arrival of the Double Seventh Festival, Foshan Plainvim International Boutique Hotel will carefully for international customers planning a series of activities.

　　This planning first overview Foshan Plainvim International Boutique Hotel of the general situation and the planning background, with " Plainvim with you for the Chinese valentine's day " as the theme, analysis of the marketing and promotion of this plan. And then the Double Seventh Festival has developed a series of characteristic of activities, valentine's day dinner, Chinese valentine's day party, special program performance and other activities make customers enjoy the Festival of the romantic.

　　Finally through to the Double Seventh Festival marketing planning for the hotel to get more visibility and economic benefit, and further improve the hotel in the social image, for the long-term development of the enterprise and lay a solid foundation.

Key Words：Plainvim International Boutique Hotel，The Double Seventh Festival，marketing plan

　　　这几年七夕节市场机会越来越大，酒店利用这次机会可以向更多的顾客介绍七夕节的由来和特色文化，让每一位光临的顾客过一个属于我们中国人的情人节。

　　　酒店将这次活动的部分收入捐给贫困孤儿也体现了酒店对弱势儿童的关爱。通过这次活动改善酒店的营销模式，增强酒店与顾客的关系，更好地展示酒店的综合优势，提升和加强企业文化内涵，提高酒店品牌的知名度和酒店社会荣誉感，在加强酒店对外宣传的同时，也提高酒店自身整体收益。

该营销策划为了突出酒店的特色和发挥自身优势，对增强企业竞争力和酒店业同行影响力具有重大意义。