摘要:随着社会的进步、经济全球化、信息网络的快速发展，产品的市场竞争更加激烈，物流作为“第三利润源泉”逐渐得到社会的重视。电子商务是二十世纪信息化、网络化的产物，由于其日新月异的发展，已广泛引起了人们的注意，网上交易的便利性使得越来越多顾客选择通过互联网进行消费。过去，人们对物流在电子商务中的重要性认识不够，对于物流在电子商务环境下应发生变化也认识不足，物流能力的滞后对电子商务发展的制约越来越明显。物流的重要性对电子商务活动的影响被越来越多的人所注意，电子商务对物流的影响也肯定极为巨大。南京作为长三角地区第二大城市，在电子商务和物流配送方面具有天然的优势，对其电子商务在物流配送中的应用进行理性的思考，有利于促进电子商务和物流的双赢。

关键词: 电子商务  物流  完善建议

Abstract: With the social progress, economic globalization, the rapid development of information networks, products in the market more competitive, logistics as "the third profit source " gradually society. E-commerce is the twentieth century, information technology, network-based products, because of its rapid development has attracted wide attention, the convenience of online transactions made ​​through the Internet more and more customers choose to consume. In the past, people of the importance of logistics in e-commerce knowledge is not enough, the logistics in e-commerce environment, lack of knowledge also should be changed, the logistics capacity constraints behind the development of e-commerce more and more evident. The importance of logistics activities, the impact of e-commerce is more and more people are aware that the impact of electronic commerce on logistics and certainly enormous. Nanjing Yangtze River Delta region as the second largest city, in e-commerce and logistics and distribution has a natural advantage in logistics and distribution of its e-commerce applications in the rational thinking, and promoting win-win e-commerce and logistics.

Keywords: E-commerce; logistics; Suggestions for Improvement