摘要：农产品是指来源于农业的初级产品，即在农业活动中获得的植物动物、微生物及其产品，例如：瓜、果、蔬菜，茶叶等等，不包括经过加工的这类产品。随着农业产业化的进一步发展，农产品品牌成为农业市场竞争的核心，实施农产品牌政策是现代化农业发展的必然选择。当前，我国农产品品牌建设存在着品牌意识淡，产品的品牌化率较低、品牌附加值低、缺乏宣传、原产地形象不佳、知识产权制度不健全等一些问题，本文针对以上问题提出解决建议。

关键词：农产品，品牌，意识，宣传

Abstract:Agricultural products originated from agricultural primary products, namely the plants 、animals、microorganism and its products that you can get from agricultural activities. For example, melon、fruit、vegetables、tea and so on, except those that had been processed. With the further development of the industrialization of agriculture, the core of the agricultural market competition is agricultural brand, the implement of agricultural brand policy is the inevitable outcome of the development of modern agriculture.At present, in our country brand consciousness is very light, the product brand rate and value-added brand is so low, also they are in lack of publicity, and most of them are in poor images, the intellectual property system is not sound and so on, here are some suggestions in this article in view of the above problems.

Keywords：Agricultural products、brand、consciousness、propaganda