摘要：本文根据根据当代信息技术，网络技术的日益发展，给经济发展和社会带来了巨大的变化的同时，拓展了我们的消费观念，改变了我们的交易方式即电子商务的兴起。电子商务交易中消费者数据信息的安全问题也就避无可避了。电子商务是实现整个贸易过程中各阶段贸易活动的电子化。消费者是电子商务的对象，信息技术是实现电子商务的基础，所以这里消费者的信息的完整性、可用性、保密性、可靠性也就成为我们的首要问题。

关键词：电子商务交易 消费者信息数据 个人机密性 消费者信息 数据安全

Abstract：According to contemporary information technology, according to the development of network technology, to economic and social development has brought about great changes of at the same time, expand our concept of consumption, changed our way to trade is the rise of e-commerce. E-commerce transactions consumer data information security problem will's unavoidable. E-commerce is to realize the whole trade process in each phase of electronic trading activity. Consumer is the object of electronic commerce, information technology is the foundation to realize e-commerce consumer information, so here's integrity, usability, confidentiality, reliability also became the top priority of our problems. 

Keywords：electronic commerce  consumer information and data  individua confidentiality Consumer Information Feedback  data security