摘要：三七作为文山的一种传统名贵中草药作物，历史悠久，药用价值很高，在国内外都有很高的声誉，市场前景可观。同时也是文山州经济的支柱产业之一，在整个文山国民经济中具有重要的影响。但是由于文山三七产业发展意识薄弱，整个产业远远没有达到市场所要求的发展水平。特别是三七种植业的产销体系不健全、产业发展科技含量低、产品深加工程度不足、产业结构层次比较低等突出问题，导致了整个三七产业集群优势不明显，市场不稳定，产业化经营水平不高，未能使资源优势很好的转化为经济优势。长期以来，文山三七的产、销、供、存、价格等的大起大落，也一直困扰着三七产业及其市场，严重影响了文山三七产业的发展。特别是2010年的三七价格大暴涨，把三七产业再一次推向了舆论的风口浪尖。三七产业将面临着各种困难和挑战。

　　　本文通过各种途径收集相关文献资料和数据，在借鉴已有成果的基础上以迈克尔·波特的“钻石模型”为分析手段，从产业要素、需求条件、相关支持性产业、企业战略、结构和同行竞争、机会因素、政府因素等方面对文山三七产业存在的问题进行定性分析，并结合文山地区三七产业的发展实际状况和自身优势，提出加快文山三七产业发展的政策措施，以期望为当地的三七产业发展找出一个合理科学的发展模式，进一步促进文山三七产业持续、健康、稳定发展。

关键词：文山三七；钻石模型；产业发展；对策研究

Abstract：Sanqi (panax notoginseng) as a kind of traditional rare Chinese herbal medicine crops of wenshan, Has a long history and high medicinal value , Has a high reputation both at home and abroad, The market prospect is considerable. Is also  one of the pillar industries of wenshan economic, For the whole national economy in wenshan has important influence. But because sanqi industry development weak consciousness, The entire industry is far from reach the market development level .Especially the sanqi industry 's production and marketing system is not sound,  technology content is low, Products deep processing insufficient degree, The industrial structure inferior level outstanding problems, Causes the entire sanqi industry cluster advantage is not obvious ,Market instability , Industrialization level is not high, Failed to make resource advantages into economic advantages. For a long time,Sanqi 's production,sales,supply,save, price always ups and downs , Also has been troubling sanqi industry and its market,Seriously affected the development of wenshan sanqi industry .Special the price boom in 2010 years ,Sanqi industry again to the outlet wave of public opinion . The Sanqi industry is to face all kinds of difficulties and challenges.

    This article through all kinds of ways to collect the literature material and data, Draw on existing achievements basis of Michael Porter's "diamond model" for analytical tools , From the industrial elements,demand conditions ,related support industries ,corporate strategy, structure and peer competition ,opportunity factors,    government factors to qualitative analysis the problems of the wenshan sanqi industrial.To combine sanqi industrial development of the actual situation and their own advantages,To speed up the wenshan sanqi industrial development policies and measures ,Try for local sanqi industrial development find a scientific model.further promote the wenshan sanqi industrial sustainable, healthy and stable development.

Keywords: Wenshan panax notoginseng; Diamond model; Industry development; Countermeasures study