摘要：虽然我国电子商务起步较晚，服装行业对网络的应用还不够深入，但该行业网销的发展速度却是日新月异。对部分服装企业来说，是否建立服装电子商务系统是一个值得考虑的问题。本文将在了解分析国内童装市场发展的基础上，根据童装特性进行童装在网上销售的可行性分析；针对国内服装电子商务发展现状，提出适合本文研究对象——虎门镇个体企业小魔牛童装店的网页建立及其营销推广方案，以建立完善网上服务及企业形象，从而进行品牌宣传与推广。其中，本文理想性提出“试衣机器人”的方法，并加入新的支付方式——“物流易”，以提高网店的竞争力，从而实现小魔牛建立网店和有人晓，有人理，有人买，有人评，有人传的目标。

关键词: 童装，网络营销，推广

Abstract：Although China's e-commerce started late, the apparel industry applications on the network is not deep enough, but the pace of development of the industry's net sales is changing. For some garment enterprises, whether the establishment of apparel e-commerce system is a question worth considering. This article on the basis of analysis to understand the development of domestic children's clothing market, according to children's clothing features children's clothing sold online feasibility analysis; the status quo of the domestic apparel e-commerce development, suitable research object - individual enterprises in Humen Town, magic cow children's clothing store web page and its outreach programs, to establish and improve the online services and corporate image, branding and promotion. Ideal, this paper put forward a method of fitting robot ", and add a new payment method -" easy logistics, in order to improve the competitiveness of the shop, in order to achieve the "magic cow" to establish the shop and someone knows, Some reason, some bought, some assessment, some people pass the target

Key Words： Kids，Network Marketing，Promotion

　　　本设计是结我国童装的现状，基于小魔牛实体店的实际情况，从而提出网店建立的意见及适合本网店运行的一套网络推广方案。从上文分析可得，小魔牛开展网络营销途径是可行的，也是迫在眉睫的。同时，以上对小魔牛童装店网络营销推广的方案已被店主采用，根据此方案，结合实际情况，希望本设计能达到预期的目标效果，并能帮助小魔牛达到打破其实体店现阶段的发展瓶颈状况。