中文摘要：随着经济全球化的发展，各国之间的商务活动越来越多，合理地使用礼貌原则是完成一个成功的商务活动的关键，在国际商务谈判中正确运用礼貌原则能够给企业树立一个良好的企业形象，并且促进国际商务活动的顺利进行。本文从一些具体的使用规则以及建议方法出发、辅以一些具体的案例,具体分析礼貌原则在国际商务谈判中的应用,旨在加强读者对礼貌原则的了解,进而更好地应用在国际商务谈判之中,取得积极的效果,促进国际商务活动的发展。

关键词：礼貌原则；国际商务谈判；案例分析

Contents

中文摘要

Abstract

1. Introduction-1

2. An Introduction to Politeness Principle-2

3. The Application of Politeness Principle in International Business Negotiation-3

3.1 The Maxim of Tact-3

3.1.1 Minimize cost to others-3

3.1.2 Maximize benefit to others-4

3.2 The Maxim of Generosity-4

3.2.1 Minimize benefit to self-4

3.2.2 Maximize cost to self-5

3.3 The Maxim of Approbation-5

3.3.1 Minimize dispraise of other-5

3.3.2 Maximize praise of other-6

3.4 The Maxim of Modesty-7

3.4.1 Minimize praise of self-7

3.4.2 Maximize dispraise of self-8

3.5 The Maxim of Agreement-8

3.5.1 Maximize agreement between self and other-8

3.5.2 Minimize disagreement between self and other-9

3.6 The Maxim of Sympathy-10

3.6.1 Maximize sympathy between self and other-10

3.6.2 Minimize antipathy between self and other-10

4.Conclusion-11

References-12

Acknowledgements-13