Abstract: Culture permeates all sides of our life. Translation is inevitably influenced by culture factors. Trade mark translation is not only language translation, but also cultural translation. This paper analyzes the influence of cultural factors on cosmetic brand name translation . It also puts forward that trade mark translation should follow some basic principles.

Key words: cultural factors; cosmetic brand name; translation

摘要：文化渗透于社会生活的各个方面，翻译不可避免地受到文化因素的影响。商标翻译不仅是一种语言翻译，更是一种文化翻译。文章以具体商标为例，分析了文化因素对化妆品商标翻译的影响，提出了商标翻译应遵循尊重文化差异、注意文化移情、展示文化特色、迎合文化心理等基本原则。

关键词：文化因素；化妆品商标； 翻译