Abstract

Metaphor as a cognitive phenomenon, has been widely used in the every aspect of Business English. Metaphor, through a series of corresponding relations, connects two different things together. As one of the most important aspects of rhetoric, it can reflect the deep meaning of the target language, and let learners not only understand the article itself, but also can better understand the meaning behind it. It is an important strategy to understand the use of metaphor in Business English. Metaphors in business English are a difficult topic, not only because these metaphors have their special business background, but also because they cannot show their meanings literally. A Metaphor theory is combined with business English in this paper which analyzes and discusses the classification and applications of metaphor in business English and strives to provide effective strategies and methods for business English learners .

Key words: Business English; metaphor; vehicle; translation

Contents

Abstract

中文摘要

1. Introduction-1

1.1 Research Background-1

1.2 Purpose and Method-2

1.3 Structure-2

2.Literature Review-3

3. A General View of Metaphor-4

3.1 Definition of Metaphor-4

3.2 Functions of Metaphor-5

3.3 Characteristics of Metaphor-6

4. A Brief Survey about Business English -6

4.1 Definitions of Business English-7

4.2 Functions of Business English-7

4.3 Features of Business Language-8

5. Translation of Metaphor in Business English-9

5.1 Definition of Translation-9

5.2 Classification of Metaphor in Business English-9

5.3 Methods of Metaphor Translation in Business English-11

5.4 Applications of Metaphor in Business English-12

    5.4.1 The War-related Metaphor-12

    5.4.2 The Animal-related Metaphor-12

    5.4.3 The Color-related Metaphor-13

6.Conclusion-14

References-15