基于功能对等理论的服装商标英译_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-08
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Abstract: Clothing trademarks, is a symbol that makes a distinction among all kinds of dress-appurtenances, aiming at promoting the garment products. With the development of global economy and the increasing number of clothing manufacturers, as the most important part of advertising, clothing brand names play a very important role in helping the products enter the market. Meanwhile, the translation of Chinese brand names into English is helpful for our Chinese businessmen to output their products and catch foreigner's eye in order to sell more garments in foreign countries so that they can also make more profits. This paper starts with basic knowledge of the clothing trademark, and take Nada's functional equivalence as a cardinal principle and method employed in clothing trademark translation. By analyzing the specific cases, this paper is to summarize some feasible translation ways and hopes that they can make sense.

 

Key words: clothing trademark translation; functional equivalence; different translation ways

 

Contents

Abstract

中文摘要

1. Introduction-1

2. Literature Review-2

3. Theoretical Contents of Functional Equivalence-4

3.1 The Origin and Development of Functional Equivalence-5

3.2 Four Levels of Functional Equivalence-6

4. Features of Clothing Trademark-7

4.1 Conciseness-8

4.2 Originality-8

4.3 Meaningfulness-9

4.4 Artistry-9

5. Application of Functional Equivalence in Clothing Trademark Translation-9

5.1 Principles of Clothing Trademark Translation-10

5.1.1 Semantic Equivalence-10

5.1.2 Cultural Equivalence-11

5.1.3 Aesthetic Equivalence-12

5.2 Ways of Translating Clothing Trademarks-13

5.2.1 Literal Translation-13

5.2.2 Transliteration-15

5.2.3 Liberal Translation-16

5.2.4 Combination of Transliteration and Liberal Translation-18

5.2.5 Creative Translation-19

6. Conclusion-21

References-23

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上传会员 梦溪 对本文的描述:服装商标是区分不同服装的一种特殊标志,随着全球经济的不断发展以及日益增多的服装生产厂商,作为广告宣传最重要的一部分,服装商标在开拓服装市场上的作用也越来越大。与此......
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