目的论视角下女性护肤品说明书的汉译--以雅漾为例_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-08
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Abstract: With the fast pace of economic integration,more and more foreign female care products sweep into domestic market. In order to gain more consumers’ concern and take predominance in the market, instructions as a special kind of media between consumers and companies, plays a crucial role. Therefore, translation of female care product instruction is really important. This paper, by taking advantage of case study of Avene, probes into the E-C translation strategies of female care product instruction from the perspective of Skopos Theory’s three principals, namely, skopos rule, coherence rule and fidelity rule and consumption psychology, hoping to provide suggestive information and principles in this areas.

 

Key words: E-C translation; Skopos Theory; female care products

 

Contents

Abstract

中文摘要

1. Introduction-1

2. Literature Review-2

2.1 Studies on Female Care Product Instruction Translation-2

2.2 Studies on Skopos Theory-2

3. Introduction of Female Care Product Instruction-4

3.1 Definition of Female Care Product Instruction-4

3.2 Components of Female Care Product Instruction-5

3.3 Functions of Female Care Product Instruction-6

3.4 Linguistic Features of Female Care Product Instruction-8

4. Skopos Theory Applied in the E-C Translation of Female Care Product Instruction-13

4.1 A Brief Introduction of Skopos Theory-13

4.1.1 Skopos Rule-14

4.1.2 Coherence Rule-14

4.1.3 Fidelity Rule-15

4.2 Skopos Rule Applied in the Translation of Avene-16

4.3 Coherence Rule Applied in the Translation of Avene-19

4.4 Fidelity Rule Applied in the Translation of Avene-25

5. Conclusion-29

References-30

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上传会员 梦溪 对本文的描述:女性护肤品说明书的翻译也变得十分重要。本文以雅漾这个品牌为例从德国功能派的目的论角度出发,通过对女性护肤品说明书的构成,特点和功能,以及消费者的心理的分析,运用目......
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