从接受美学角度谈女性化妆品商标汉译_英语论文.docx

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-09
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Abstract: Given that foreign cosmetics flooding into domestic markets, merchants attach importance to brand promotion in order to attract customers. As a cross-linguistic and intercultural communication bridge, the importance of brand name translation is obvious. This paper tends to explore the brand name translation from the reception Aesthetics Theory. Firstly, the theoretical framework is introduced; secondly, Criterion of translation of cosmetics brand names is discussed; finally, main approaches to translation of cosmetic brand name are put forward.

 

Key Words: brand name; translation; Reception Aesthetics Theory; fusion of horizon;  aesthetic value contents

 

Contents

Abstract

摘要

1. Overview of Cosmetic Brand Names-1

  1.1 Cosmetic Brand Names-1

  1.2 Existing Findings about Brand Name Translation-1

    1.2.1 Study on Brand Name Translation in Foreign Countries -1

    1.2.2 Study on Brand Name Translation in China-2

2. Theoretical Framework-3

  2.1 The Theoretical Origins and Development of Reception Aesthetics-3

  2.2 The Concepts of Reception Aesthetics-4

    2.2.1 The Main Concept of Reception According to Reception Aesthetics-4

    2.2.2 The Concept of Aesthetic Experience-5

    2.2.3 The Position of Receptors-5

    2.2.4 The Position of Translator-6

    2.2.5 Horizon of Expectations-7

3. Criterion of Translation of Cosmetics Brand Names-8

  3.1 Consumer Psychology-9

  3.2 Culture Factors-10

  3.3 Aesthetic Factors-12

    3.3.1 Sound Beauty-12

    3.3.2 Form Beauty-13

    3.3.3 Sense Beauty-14

4. Main Approaches to Translation of Cosmetic Brand Names-15

  4.1 Transliteration-15

  4.2 Literal Translation-17

  4.3 Transliteration Plus Literal Translation-18

  4.4 Zero Translation-19

5. Conclusion-20

References-21

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上传会员 梦溪 对本文的描述:考虑到国外众多化妆品涌入中国内部市场,商家为了吸引消费者,花大力气进行品牌宣传。作为一种跨语言、跨文化的交流活动,商标翻译的重要性也可见一斑。该文章是基于接受美学......
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