品西方文化--论星巴克咖啡_英语论文.docx

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-11
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Abstract: Since 1971, the company has been the world's leading special coffee retailer, baking and Starbucks brand owner. For a long time, the company has been committed to offering our customers the best quality coffee and service, to creating the unique "Starbucks experience", to making Starbucks stores around the world become the third life space except the workplaces and living places. Its guiding principles are providing the perfect working environment, creating the mutual respect and trust working atmosphere, and using the high enthusiasm to meet customers’ demand. In this paper, the focus that Starbucks' humanistic perspectives are being analyzed and the western culture that reflected are being discussed.

 

Key words: Western culture; Starbucks coffee; Humanistic perspectives

 

Contents

Abstract

摘要

Introduction-4

Chapter I. The relationships between boss and employee-6

1.1High requirements in training -6

1.2Reasonable praise and punishment-8

1.3 Humanistic care always exists -9

Chapter II. Relationships among colleagues-11

2.1 Effective cooperation-11

2.2 Helping each other-13

2.3 Friendly and extremely competitive-13

Chapter III.Waiters and customers -14

3.1 On the base of respect-14

3.2 Smile and patient-16

3.3 Satisfy customers’ special requirements-16

Conclusion -18

Bibliography -19

Acknowledgments-23

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上传会员 梦溪 对本文的描述:营造独特的“星巴克体验”,让全球各地的星巴克店成为人们除了工作场所和生活居所之外温馨舒适的第三生活空间。其指导原则是提供完善的工作环境,并创造相互尊重和相互信任的......
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