浅析零售业的发展现状及趋势_英语论文.doc

资料分类:英语论文 上传会员:龚老师 更新时间:2017-10-23
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Abstract

 

With the deepening of economic globalization, the development and connotation of retail chains also have a revolutionary change. Large-scale development of chain business and global trade increased leading to retail chains which formed a new pattern and new flexibility. At the same time, China's retail chains have great changes in recent years.

     This thesis analyses the model and the future tendency of retail chains. Retailing is always free flow in a free market. Concept, location, population migration, taste, brand, price and executive leadership are always changing from a state to the other promotion in the development of the retail chains. Nowadays, if a retail company develops slowly, it will be submerged in the tide of era. If it is low efficiency, it will be replaced by effective company automatically.

     There is no smooth road to the retail chain and it always ups and downs. According to their own actual situation, retail chains should choose suitable business model, create their own brand effect, and make their brand in an impregnable position in world trade.

 

Keywords: economic globalization; retail ; business model; brand effect

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-2

2.1 The Definition of Retailing-2

2.2 The Retailing Environment-2

2.3 Retail Administration-3

3. Present Situation Analysis of Retailing-4

3.1 Present Situation of Retailing-4

3.2 Retailing in China-6

3.3 Retailing in America-7

4. Problems Existing in Retailing and Possible Solutions-8

4.1 Existing Problems-8

4.2 Possible Solutions-10

5. The future trend of Retail Chains-11

5.1 Brand awareness-11

5.2 Growing importance of the supply chain-11

5.3 Integration of in-store and online experiences-12

5.4 The rise of luxury e-commerce-12

6. Conclusion-12

Works Cited-14

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上传会员 龚老师 对本文的描述:本文的主题是浅析现如今的零售连锁业的发展模式和未来趋势。自由市场中的零售总是自由流动的。概念、选址、人口迁徙、品味、品牌、价格以及执行者的领导能力总是在不断变化。......
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