系统功能语言学视角下英语旅游广告的人际意义分析.docx

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-15
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Abstract: Tourism advertising contributes to the development of tourism industry, so it is valuable to study its language features. The thesis explores the interpersonal meaning in 20 English tourism advertisements within the framework of systemic functional linguistics. By adopting quantitative and qualitative approaches to analyze the mood, modality, person and attitude system, the paper attempts to reveal the specific linguistic devices used in these advertisements and explain how interpersonal meaning is realized. It has found that declaratives are normally used to supply information; interrogatives and imperatives can be metaphorically used to interact with readers; advertisers prefer to employ low value modal expressions to avoid the absoluteness of the statement; the first and second person pronouns are frequently used to create a conversational atmosphere and shorten the distance from readers; there are abundant positive attitude resources which help highlight the merits of attractions and arouse readers’ interest.

Key words: interpersonal meaning; systemic functional linguistics; English tourism advertisements

 

CONTENTS

Abstract

摘要

1. Introduction.1

2. Literature Review and Theoretical Framework.1

2.1 Tourism Advertisements

2.2 Interpersonal Meaning in Systemic Functional Linguistics

2.2.1 Halliday’s Model

    2.2.2 Martin’s Model

3. Research Methodology5

3.1 Research Question

3.2 Research Design

3.3 Data Collection

4. Analysis of Interpersonal Meaning in Tourism Advertisements6

4.1 Mood System

4.2 Modality System

4.3 Person System

4.4 Attitude System

5. Conclusions.12

Bibliography14

Appendix15

Acknowledgements. .20

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上传会员 白鲸 对本文的描述:本文以系统功能语言学为理论框架,对20篇英文旅游广告分别从语气、情态、人称、态度这四个方面进行定量和定性分析,试图揭示英文旅游广告为达到特定的宣传效果所采用的具体语言......
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