摘要:咖啡馆在中国是民国时期才在大城市普遍出现的，喝咖啡从那时起就已成为文化，时尚，情调和享受生活的方式。随着网络和电视传媒的发展，咖啡文化在以盈利为目的的形势下改变成为了连锁业咖啡，咖啡文化在这种改中也变成了快餐文化。连锁咖啡店虽然符合了现代快节奏的都市生活，可是在快节奏的生活中人们更多的是要求精致的高质量生活，在快节奏中寻找安静舒适的环境，释放压力，缓解心情。这时，咖啡馆的主题性设计，用不同的文化内涵或不同的功能需求为重点，吸引更多的顾客相聚，一边体验其中的咖啡文化，一边放松心境。咖啡馆的主题性设计规划越来越受人们的亲睐，这在不断的变化中，以主题性、文化性、个性化的咖啡馆将成为时尚潮流，成为设计的重要之势。

关键词：咖啡馆空间  主题性 氛围的塑造 老电影

ABSTRACT:Cafe is common in big cities during the period of the republic of China, drinking coffee since then it has become a culture and fashion, the emotional appeal and the way of enjoying life. Along with the development of the Internet and television media, coffee culture in the for-profit situation change became the chains of coffee, coffee culture into fast food culture in this change. Chain coffee shop although conforms to the modern fast-paced city life, but people more and more in the fast pace of life is to require sophisticated, high quality of life in the fast rhythm of looking for a quiet and comfortable environment, release the pressure, alleviate mood. Thematic design at this time, the cafe, with different cultural connotation or functional requirements as the key point, attract more customers, and experience the coffee culture, relaxed state of mind. Cafe thematic design planning more and more get the favor of people, it is constantly changing, with thematic, culture, personalized cafe will become the fashion trend, become the inevitable trend of design.

Keywords：cafe space；thematic planning；atmosphere of the shape；Old movie

　　　咖啡越来越受中国人的亲睐，跟随着时代的进步，生活水平的提高，人们不再是只要求咖啡的味道纯正，更多的是咖啡文化与时尚、品位的结合，给人带来精致的高品质的现代生活，带来精神上的解压释放，让人们在舒适休闲的环境中，和朋友谈心，或商业会谈。现如今，在中国的许多城市里，咖啡馆已经越来越多，根据数据调查，中国人平均每人每年在咖啡上的销量是四杯，中国正在成为咖啡销量的大国。咖啡文化对于中国来说还只是开始发展，在这种发展的环境下，咖啡销量在中国会日益剧增，咖啡馆的连锁业也在日益剧增，这正符合了现代的快节奏生活，可是连锁业的咖啡馆发展却阻碍了咖啡文化的传播质量，让咖啡文化不在精致，有味道。在这时，咖啡馆的主题性设计就更加重要了，主题性的设计在咖啡馆的加入，会让咖啡文化更具精致和魅力。