摘要:上海文化具有浓厚的地域特色，西方文化和中国传统文化在这里融合，形成了具有独特地方风格的海派文化。上海电视也在这种海派文化的熏陶之下，吸纳百川，善于扬弃，追求卓越，勇于创新，使得它在中国的电视版图中的地位越来越重要。

　　　本文主要通过研究沪语在上海电视中的运用，海派情景喜剧何以能够取得超高的收视率以及海派电视娱乐节目的创新性发展，海派时尚在上海电视中的体现，这几个方面来说明上海电视与海派文化之间的融合，论证文化对于电视的作用和影响力。同时，也指出了上海电视融合海派文化在发展过程中存在的一些问题，并对其未来发展提出一些初步的建议。本文也旨在总结一些经验，为其他电视台的发展提供一些启示。

关键词：上海电视、海派文化、沪语、海派时尚

Abstract:Shanghai culture possess a rich local features. A unique regional style, that Western culture and Chinese traditional culture are mixed together, formed Shanghai culture. Under the influence of Shanghai culture, Shanghai TV programs accept varieties of ideas, develop the useful and discard useless, pursuit of excellence, and strive to the innovation which plays an import role in the degree of Chinese TV programs’ territories.

　　　This thesis explains the combination of Shanghai TV programs and Shanghai culture in studying the application of Shanghai local language to Shanghai TV programs, the reasons of high rating of Shanghai sitcom, the great development of Shanghai entertainment programs, and the embodiment of Shanghai fashion in Shanghai TV programs. It discusses the cultural effects and influences of TV programs. It also analyses some problems in the development of the combination of Shanghai TV programs and Shanghai culture, and suggests the approach to the improvement of future developing. It summarizes some experience and suggestions for other channel TV programs.

Key Words: Shanghai TV Programs, Shanghai Culture, Shanghai Local Language, Shanghai Fashion