[摘要]本文选择polo俱乐部网站传播为研究课题，其目的是解决现存polo网站信息紊乱，不确定以及风格呆板等问题，以期能够建设一个个性化、集成性、整合性、互动性都较强的网站，为受众提供全面而专业的汽车资讯，并能体现个性、时尚、以人为本的理念。因此为了达到目的，笔者首先应用观察法对现存的polo网站、受众、polo产品进行调查，为polo俱乐部网站传播作出简单的市场调研，以便能够建设一个符合polo特色，满足受众需求的网站。其次是利用文献法解释何谓网站传播，如何进行网站传播，对网站传播的具体环节提供理论性的指导，最后笔者将实际设计polo俱乐部网站设计图，并应用Dreamweaver软件尽量构建出polo俱乐部网站，进行实践操作，全面的理解polo俱乐部网站传播，最终成功建设出一个具有个性化、集成性、整合性、互动性的服务资讯类的样本网站。

[关键词] polo俱乐部 网站传播

[Abstract]This article chooses polo club website spreading as research subject. Its purpose is to solve the existing polo website information disorder, not sure and inflexible style. Expect to build a website. Its personalized, integration, integrated, interactive are stronger. For audience to provide comprehensive and professional car information, and can re-flect individual character, vogue, people-oriented ideology. Therefore, in order to achievetheir goals. The author first application to the existing site of observation polo, the aud-ience, polo products in the investigation, for polo club website to make simple market  research spread, to be able to build a polo with characteristic, meet the demand of theaudience website.Second use of literature explain what is web site spread? How to carry on the website spread? The spread of the website for specific links provided theoretical  guidance. Finally the author will the actual production of polo club website design, and asfar as possible application Dreamweaver construct polo club website, to expect to practice again, and over all understanding of the polo club website spread. Finally the successful construction out a has the personalized, integration, integrated, interactive services of information of the sample web site.

[Key words]  Polo club website  Website spread