【摘要】：20世纪90年代，中国美食节目兴起，目前，各地电视台都有自己的美食节目。随着电视节目的深入发展和观众的需求变化，美食节目的类型也层出不穷。近几年来，美食类节目更是渐渐在荧幕上崭露头角，以凤凰卫视《美女私房菜》为代表，美食类节目的独特角度和传播方式引人深思，对观众有着潜移默化的影响。

　　    本文主要分为三部分：第一部分分析《美女私房菜》的策划意识；第二部分分析该节目的品牌意识、受众群的心理以及车载平台的传播方式；第三部分是分析这类节目的审美性和艺术性的优势，从而在美食节目中找到艺术与市场结合的最佳模式。

【关键词】：《美女私房菜》美食节目 传播方式  策划意识

【Abstract】：During the 1990s, China's rise, at present, a food show all over television have their own food programs. With the in-depth development of TV programs and viewers need change, food festival purpose type also emerge in endlessly. In recent years, gourmet kind of program is gradually in the screen, when to phoenix TV "beauty private kitchens" for representative, gourmet kind program unique Angle and way to spread, thought-provoking audience has exerts a subtle influence on. 

This paper mainly divided into three parts: the first part analysis "beauty private kitchens" planning consciousness; The second part analysis the program's audience brand consciousness, and the psychological and on-board platform communication manner; The third part of the program is to analyze the aesthetic and artistic advantages, which found in food programs with the art market and the best mode. 

【Key words】:   < beauty private kitchens >  Food programs  mode of transmission  Planning consciousness