摘要:本设计课题研究内容为儿童产品设计中材料与色彩的运用。研究内容涉及市场上现有儿童产品的开发调研，包括材料与色彩的运用分析；产品的材料与色彩对儿童的影响分析；儿童产品设计中材料与色彩运用的基本方法及原则等。

　　　随着人们的生活水平的提高，儿童逐渐成为家庭的宠儿。因此，对儿童成长的关注与日俱增。过去儿童产品种类繁多，但具有人性化符合儿童需求的产品少。因为儿童产品开发商只重视产量和工艺技术的提高，忽视了质量和儿童群体的需求；儿童产品设计力量薄弱。如今，一些儿童用品生产厂商在开发新产品在考虑产品实用性的同时，对儿童的需求越来越关注，满足儿童生理及心理需求的产品逐渐成为开发重点。许多研究表明，儿童对色彩的感知能力是最强也是最敏锐的；而且色彩对儿童的人格、性格有深远的影响。但是产品中的色彩不是单独存在的，而是与产品的材质及表面处理一起构成了完整的色彩。

　　　一个优秀的儿童产品设计，它的材料和色彩的运用是符合儿童各方面的需求。设计者在设计过程中，必须充分了解儿童的心理需求和色彩倾向，并充分应用到设计中，设计出适合儿童使用的产品，给儿童贴身又贴心的关怀。儿童是我们的未来与希望，让他们成长在健康的环境中，是儿童产品设计师义不容辞的使命。

关键词: 材料，色彩，人性化，儿童的心理需求

Abstract:My design research about content for children's products use materials and colors. The study involved children's products on the market development research, including the use of materials and color analysis; product materials and color analysis of the impact on children; children's product design, material and color to use the basic methods and principles.As people's living standards improve, children become the darling of the family. Therefore, the growing concern about child development. A wide range of children's products in the past, but with human small number of products meet the needs of children. Because the developer is only concerned about children's products and technology to improve production, quality and ignore the needs of groups of children; children's product design is weak. Today, some children's products manufacturers in the development of new products, while taking into account product availability, more and more attention on the needs of children, to meet children's physical and psychological needs of product development has become the focus. Many studies have shown that children of color perception is the strongest and most sensitive; and color of the child's personality, character have a profound effect. But the products color are not alone, but with the products, materials and surface treatment together constitute a complete color.A good children's product design, its materials and the use of color is the various needs of the child. Designers during the design process, we must fully understand the psychological needs of children and color tendencies, and fully applied to the design, the design of products suitable for use by children, to children's underwear and intimate care. Children are our future and hope, let them grow in a healthy environment, is the bounden duty of the designer children's products.

Key Words： aterial, color, human, psychological needs of children