摘要:通过对相关文献以及资料的调查研究，国内外对电视节目宣传片的研究很多。随着电视节目在大众之间的关注度越来越高，对于电视节目的宣传片的要求也会越来越受到重视。随着电视频道的增多和收视竞争的加剧，电视节目的宣传与炒作得到了重视与强化，为了克服电视媒体线性播出、即时收看的不足，电视节目宣传片制作播出的种类和频次也日益增大，这使得宣传片成为争夺观众、争取客户的又一媒体资源，也成为广告传播的又一载体，此时电视节目宣传片广告化趋势此时也凸显出来。宣传片广告化目前在栏目宣传、剧场预告、活动炒作和赛事直播等方面的价值得到了较好的发挥，在一些专业频道、个性频道和部分境外媒体中得到了广泛应用，对此应该给予足够的关注并加以研究。

　　　本文首先是通过对电视宣传片的发展情况进行归纳，分析电视宣传片对于电视节目的作用，研究其对电视节目的重要性和必要性。在其基础上，再分析电视宣传片的制作流程，阐释电视宣传片制作的难点和重点，从而把电视宣传片的制作要素一一列明。

　　　再次，本文将通过心理访谈节目的一个具体宣传片例子进行分析。从宣传片的前期工作到后期的制作、包装进行系统化的分析。其中还对该宣传片制作的重点进行阐释。分析该宣传片对于心理访谈节目的作用。

　　　最后，本文会通过实例的研究提出电视宣传片制作的关键和意义。分析《夜话》电视节目的电视宣传片制作的结构和流程管理，为电视宣传片的制作寻找出正确的工作思路。以完善宣传片制作的科学流程。

关键词：电视宣传片，制作，心理访谈节目

Abstract:Based on the literature，as well as information related investigations and studies，both at home and abroad on the television broadcast of many.As in the television programme between the public of concern about the growing higher and higher，the television broadcast will be more demands attention.With the increase in television channels and viewing competition intensifies，the publicity and television programmes have been stirring up attention and strengthened，in order to overcome the linear broadcast TV media，the lack of immediate viewing，television programmes broadcast video production of the type and frequency also increasing，which makes a film for the audience，for another media resources，and has become an advertising spread of another carrier，broadcast television advertising this trend also highlighted at this time.API currently in the advertising columns of publicity，the theater notice，and speculation activities in the areas of live matches the value of a good play，in some professional channels，personalized channels and in some foreign media has been widely used，this should give adequate attention and study.

　　　This paper firstly through the TV for the development of the induction of TV documentaries for television role on the television programme on the importance and necessity. At its foundation，further analysis of TV production process，explain the difficulty of producing TV documentaries and focus to the production of the TV set out elements of January 1.

　　　Secondly，this will be through psychological interviews with a specific video programming examples for analysis. Announcement from the preparatory work to the latter part of the production，packaging systematic analysis. It also focused on the production of the publicity film interpretations. Analysis of the film for the role of psychological program.

　　　Finally，this article will be made through the examples of TV production of the key and significance. TV production analysis of the structure and process management，and for the production of TV documentaries on the work of finding the right idea. Film production to improve the scientific process.

Key words：TV documentaries   production   psychological interviews