摘要：旅游业是绿色的、环保的、永远的朝阳产业，近年来在国民经济中作用越来越显现。自新区成立以来，浦口区旅游业得到前所未有的发展，产业结构不断优化、产业总量规模也不断扩大，再加上浦口区旅游业发展的良好形势，更进一步拓展了旅游市场。在发展的过程中浦口区旅游业存在的问题也在突现，如行业管理不规范、新兴旅游产品发展不足、竞争力不足、环境破坏严重。本文就浦口区旅游业的发展现状及其下一步发展作一浅议。

关键词：浦口  旅游业  发展现状  发展战略

Abstract: Tourism is a green, environmentally friendly, always a sunrise industry. In recent years, become increasingly apparent in the national economy. Since its inception New, Been an unprecedented development of tourism in Pukou District. Optimization of industrial structure、Industry also expanded the scale of the total，Coupled with the good situation of tourism development，Further expand the tourism market. But Pukou in the development process of tourism in the area are emergent problems，for example，Industry is not standardized、Insufficient development of new tourism products、Competitive not enough 、Serious environmental damage. In this paper, the development of tourism in the area  Pukou present situation and future development for a discussion.

Key words: Nanjing   tourism   situation   strategy

　　浦口旅游业的发展利弊共存，如何将优势发挥，将弊端降到最低是浦口区旅游业未来发展中首要考虑的问题；眼下江北经济发展迅猛，浦口的旅游业更是在高速推进，在围绕“和谐浦口”的理念下，浦口旅游业的发展远景要放眼于既要充分保护原生态，还要合理发展原生态；要做到既发展旅游业，又带动地方经济发展，扩大劳动就业，提高当地人民群众的生活水平和质量，在和谐发展中创建一流的国家级旅游度假区。