摘要:随着金融危机席卷全球，中国市场环境受到严重的影响，加之大学教育由精英教育转为大众教育，大学扩招等教育政策，使得大学生供大于需，供需不匹配，致使大学生就业环境恶化，就业压力持续升温。“创业带动就业”的理念在此背景下登上了历史舞台，创业与就业如连体婴儿般备受各界关注。我国政府出台了一系列政策措施力促大学生创业，表明扶持大学生创业在特殊经济形势下对于开拓就业渠道、缓解就业压力具有更为迫切和重要的意义。在创业热的影响下，大学生创业如火如荼地开展，然而，对大多数大学生来说，他们在选择创业时是盲目的，甚至是投机的，缺乏一个明确的意愿指向，创业问题层出不穷，创业现状不容乐观。不仅没有起到创业带动就业，缓解就业压力的作用，反而导致资源的严重浪费。因此，对大学生自主创业中存在的关键问题进行剖析，具有重大而深远的时代和现实意义。

　　　 本研究将以我校大学生创业为研究对象，分为八部分，即第一部分绪论，第二部分创业理论研究，第三部分我校大学生自主创业意愿调查分析，第四部分重庆市大学生创业素质调查分析，第五部分我校大学生自主创业现状分析，第六部分鼓励大学生创业的政策与措施建议，第七部分微型企业大学生创业的必然选择，第八部分结论。主要依据问卷调查实证探讨我校大学生创业过程中的实际问题，例如创业意愿、创业素质差异等关键问题，访谈和文献研究为辅，深入了解我校大学生创业存在的问题，并向政府、学校和社会鼓励大学生自主创业提出建设性的意见和方案，具有重要的理论意义和实践意义。

关键词：大学生  自主创业  创业意愿  创业素质

ABSTRACT:Due to the result of the financial crisis, the Chinese market environment has been influenced heavily. And the private education style of university has been changed into a public style, the quantity of university student has been oversupply. What make the tough job environment and employment pressure to the college students is the mismatch between supply and demand. However, the idea of starting an own business can increase the quantity of employment comes out in this situation. Starting an own business and obtaining employment have been widely noted. Because of this situation, the Chinese government has been announced new steps to increasing the quantity of college student employment, moreover, the Chinese government state clearly that the most significant things in this special economic situation are to open up employment opportunities and alleviate employment pressure. By the popularity of starting a own business, there are more and more college students want to give a try, nevertheless, to most college students, they do not have a good entrepreneurial strategy at the beginning. Actually, in this hard situation, most college students can not increasing the opportunity of employment, and alleviating employment pressure, in fact, they might led to problems as wasting of resources. Therefore, to analyzing the problems of starting a business of college students has the vital practical significance.

This study based on some college students who have just started some own business from my university. It has 8 parts. Introduction as the first part; entrepreneurship theory as the second part; college students venture survey from my university as the third part; the search of entrepreneurial qualities from my college as the fourth part; Summarizes the status of students of our school as the fifth part; the policy and measure of encouraging the college students to starting a own business as the sixth part; miniature enterprise is the inevitable choice of University City business as the seventh part ;conclusion as the final part. This study based primarily on the discussion of real problems from the research of college students who starting a new own business, e.g., the purpose of starting a business, the morality difference of starting a business, and the analysis of the status of starting a business. The interview and the literature is the subsidiary, in order to gain in-depth knowledge of the problems of starting a business. Last but not the least, offering the government, school and society some constructive comments or solutions have theoretical and practical significances.  

Key words: college student；entrepreneurship；the purpose of starting a business；the morality of starting a business.