摘要：近年来体育报道毫无例外的呈现出娱乐化倾向，世界杯报道亦是如此。造成此种现象的原因众说纷纭。人的心理和生理因素是内因。弗洛伊德告诉我们，人的天性在于追求快乐，寻求精神上的愉悦感和满足感是人们得到快乐的原因。马斯洛理论把需求分成生理需求、安全需求、社交需求、尊重需求和自我实现需求五类。生理上的需要是人最原始、最基本的需要，它有两层含义。食色，性也。吃饱穿暖是最低要求，大多数人在这种需求被满足了之后就开始关注两性新闻。近年来世界杯报道中对太太团大板块连载也说明了这一点。此外，体育与商业的结合更加推动了这一趋势的发展。物极必反，有关部门已经出台了限娱令来控制这种趋势。

关键词：追求愉悦 市场经济 相关人物  商业 限娱令

Abstract：In recent years, sports coverage without exception, showing a trend of entertainment.So does world cup.Public opinions are divergentisthe reason of this kind of phenomenon.The psychological and physiological factors are internal cause.Freud tells us, the nature of man is the pursuit of happiness, for the spirit of joy and satisfaction is that people get happy.The need of Physiological is one of the most original,and the most basic needs and it has two meanings.  Satiate wear warm is the minimum requirement, most people in this needs are met after which he began to pay attention to gender news.In recent years World Cup coverage on her mission to plate serial also illustrates this point.In addition, sport and business integration more drove this trend. However, the relevant departments have issued a cutback on TV entertainment to control this trend.

Key words:    The pursuit of pleasure     Market economy   Idolatry    WAGs   Referee Commercial    Cutback on TV entertainment