【摘  要】随着科技的进步，网络的迅速普及，传媒市场竞争日益加剧，拥有巨大优势的央视、各级卫视、地市电视台乃至新兴媒体都对县级电视台形成了强大的压力。县电视台的经营状况不容乐观，生存发展遇到了前所未有的困难。在国家倡导深化文化体制改革、推动社会主义文化大发展大繁荣的背景下，县电视台如何在逆境中求生存、抓住机遇求发展是我们应考虑的重大问题。本文以地处江苏的建湖电视台为考察样本，初步探讨建湖电视台的现状和存在的问题，最后，提出了在新形势下，县级电台实现发展的路径。

【关键词】县级电视台；建湖电视台；出路；困境 ；出路

ABSTRACT: with the progress of science and technology, network rapid popularization, media market competition intensified day by day, a great advantage CCTV, all levels of TV, cities and emerging media has television stations at county level television has formed strong pressure. County operations of the television is not optimistic, survival development meet unprecedented difficulties. In the country's deepening the reform of the cultural management system, and promote socialist cultural greater development and prosperity of the background, the county television how to survive in adversity, seize the opportunity for development is that we should consider major issues. This paper is located in the northern jiangsu province to the JianHu television for the study sample, this paper JianHu television the present situation and existing problems, at last, the paper in the new situation, realized the path of development at the county level and radio.

KEYWORDS：Jianhu County TV Station；Problems；Reform；Function；countermeasures