[摘要] 塑造良好的职业形象对于顺利有效地开展企业秘书工作至关重要。本文阐述了当代企业女秘书形象塑造的必要性及意义，形象塑造的具体要求，形象塑造的具体途径。

[关键词]  企业； 女秘书； 形象； 塑造

[Abstract] Nowadays, the competition between enterprises is intense, causing the qualities required by enterprises to secretaries becoming higher and higher. As often the spokesman of enterprises or organizations, the importance of the secretaries’image goes without saying. It is vital to shaping the good professional image for carrying out the office work smoothly and effectively .In view of the current requirements to secretaries in jobs, this article will elaborate the summarization ,specific requirements and ways of shaping professional secretaries’ image. 

[Key words]  enterprise；female secretary；image；shape;

　　　在当今社会，秘书职业已经成为最广泛的社会职业之一，其中又以女秘书为主，职业范围也已经扩大到商业、私人服务的领域。用人单位对秘书人员的职业形象也有了更高的要求。所以作为一名合格的秘书人员就必须塑造良好的职业形象。本文通过对前人分析的总结，结合当今社会的现实状况，对秘书人员的职业形象进行了较为客观的分析，从内外两方面分析当代企业女秘书职业形象的重要性，对秘书人员职业形象的塑造做出了全面的论述。