摘要:中国电子商务B2C平台发展最好的要属阿里巴巴集团旗下的淘宝平台，包括淘宝网和淘宝商城。目前国内很多中小企业进入电子商务都会考虑由淘宝平台开始，淘宝平台的人气也营业额也确实可以满足很多企业的需求，在众多企业的入驻也竞争下，淘宝的搜索规则在不停的变化升级，对于商户SEO策划的要求也越来越高，可以说，淘宝平台内的商铺的站内SEO重要性已经要高过站外SEO了，那么研究淘宝站内SEO也成了一个重要的课题。

本课题旨在对广州闪电体育用品淘宝商城站内SEO推广策划，寻找有效的SEO策划方案，并在实践检测这个方案的正确性。通过此方案，寻找淘宝站内SEO的变化趋势与有效方法。

关键词:电子商务，SEO，闪电体育，活动策划，C-PMBOK 2006

Abstract:China's e-commerce platform development of best B2C of alibaba group's clean out treasure platform, including dragons and taobao mall. At present domestic many small and medium-sized enterprises into the electronic commerce will consider the platform began to clean out treasure, clean out treasure to the popularity of the platform and turnover are also really can meet a lot of the needs of the enterprises, in many corporate offices also competition, clean out treasure to search all the rules change upgrade, the requirements for merchants SEO planning more and more is also high, can say that clean out treasure inside the station platform in the shops of SEO importance to stop the high has SEO, then in TaoBaoZhan SEO has become a very important issue. 

This project aims to guangzhou sports goods taobao mall lightning in the station SEO promotion planning, looking for effective SEO planning programs, and in practice the correctness of this scheme detection. Through this project, looking for TaoBaoZhan SEO trends and changes in the effective method. 

Key Words：Electronic business，SEO，Spiuto，Event planning，C-PMBOK 2006

就企业利润来讲，活动形成的利润不是很客观，因为销售量增长的代价是广告费用的增加。但从开阔市场的角度来说，广州闪电体育公司在打开品牌知名度，开阔二级市场上是成功的。

搜索引擎优化的目的是增加网站点击量和提高购买转化率等数据，在淘宝站内实现搜索引擎优化的手段不是单纯的优化关键词，还有一系列活动的配合。在本次项目实行中，一系列的促销活动配合搜索引擎优化技术，在项目管理办法的指导下有序的策划，执行，反馈，并取得良好的结果。