摘要：增城旅游资源丰富，别具特色的荔乡风情和水乡景色美不胜收，随着旅游业的不断发展，增城的乡村旅游将成为旅游市场新的热点之一。广东增城乡村旅游自开发起就表现出强劲的发展势头，已经取得了一定的成效，但还存在许多不完善和不成熟的地方。本文以乡村旅游发展的相关研究成果出发，阐述乡村旅游的概念及特征、乡村旅游的地位和作用，并结合我国目前乡村旅游发展存在的问题，分析广东增城乡村旅游在发展中取得的成效以及存在的突出问题，提出广东增城乡村旅游发展的有效策略，为广东增城乡村旅游的合理发展提出参考意见。

关键词: 乡村旅游，发展，策略，增城

Abstract：There are rich tourist resources belong to zengcheng city, distinctive lizhi township amorous feelings and incredible views watery, along with the development of tourism, rural tourism, zengcheng city will become one of the hotspots in tourist market. Zengcheng city, since guangdong rural tourism development ，it show a strong momentum of development, has made some achievements, but it still exist many not perfect and mature place. Based on the development of rural tourism on the related research results, this paper expounds the concept and characteristics of rural tourism, rural tourism status and role, and combined with our country's at present the existing problems in the development of rural tourism, rural tourism in zengcheng city, guangdong analysis of developing the results achieved and existing prominent problems, this paper puts forward the development of rural tourism, zengcheng city, guangdong effective strategies for zengcheng city, guangdong province of rural tourism development put forward reasonable suggestions.

Key Words：rural tourism；development；strategy；zengcheng

　　　只有正确认识当前增城乡村旅游发展中的问题，借鉴有效经验予以改善，增城政府要具备可持续发展的战略眼光，建立乡村旅游的法规体系，引导增城乡村旅游有规划的发展。要树立增城市乡村旅游的品牌，就要广泛采取和记者交朋友、和新闻媒体联谊、和旅行社联合、和周边景区联手策划组织活动等手段去宣传。最重要的是要打造独特的旅游环境，一村一格，提高游客的参与性和体验性，让游客回味无穷，流年忘返。要维护乡村性和地方特色，才能走特色化、规范化、规模化和品牌化一体化的道路，实现乡村旅游产业化的基本目标，最终实现乡村旅游业可持续发展。