摘要:随着人类社会的发展和进步，人们生活水平不断的提高，休闲娱乐的时间日益增多，国人在满足物质生活需求的同时，对物质消费观念和生活价值有了更高的追求。于是，旅游活动便应势所需，尤其是体育旅游，成为了本世纪的焦点。体育旅游作为现代旅游的一个重要部分，以其休闲、养性、健身等特点，给人们带来了一种新的生活体验。本文分五个章节对中国体育旅游做描述，第一章对体育旅游的概念、特点及发展优势进行阐述；第二章主要是该产业的现状分析；第三章指出了目前中国发展体育旅游所存在的问题；第四章分析了目前中国发展体育旅游具有的潜力；最后一章提出了中国发展体育旅游的相应的对策。目的在于让人们了解中国体育旅游的现状及发展前景，并希望所提出的对策对其迅速发展有用，为中国体育旅游的发展尽绵薄之力。

关键词：体育旅游;潜力;存在问题;对策分析

ABSTRACT:With the development and progress of human society, people's living standards have been improving, leisure time increasing, and people to meet the demand of material life at the same time, there is a higher pursuit of material consumption idea and life value. So, tourism activities will be necessary, especially sports tourism has become the focus of this century. Sports tourism as an important part of modern tourism, leisure, fitness, and with its characteristics, to bring a new life experience. This paper is divided into five chapters to describe the Chinese sports tourism, the first chapter on the concept, characteristics of sports tourism and development advantages are expounded; the second chapter is the analysis of the present situation of the industry; the third chapter points out the existing problems in the development of sports tourism in China; the fourth chapter analyzes the development of sports tourism in China has the potential; the last chapter puts forward the development of sports tourism in China and the corresponding countermeasures. The purpose is to make people understand the current situation and development prospect of Chinese sports tourism, and hope that the proposed measures for its rapid development, to contribute to the development of Chinese sports tourism..

Keywords: Sports tourism; Potential; Problems; Countermeasure analysis