【摘要】礼仪，是人类文明的一个重要组成部分，我国素有“礼仪之邦”的美誉。我国礼仪的发展经历了一个漫长而繁复的过程。随着社会的不断发展，经济的不断繁荣，礼仪已经成为人们社会生活中不可或缺的一部分，礼仪修养也已经成为现代文明人必须具备的基本素养。商务礼仪只是众多礼仪中的一种，而谈判礼仪更是商务礼仪中的冰山一角。谈判礼仪注重规范，无论是谈判前的准备礼仪、谈判中的交谈礼仪还是形象礼仪，都有着不可违背的原则，而这些原则就是推动商务活动顺利进行的原动力。商务谈判中的礼仪策略对谈判双方都有着或多或少的影响，而这些影响往往可以推动一场谈判的顺利完成，可以帮助谈判双方达到互惠双赢的效果。

【关键词】礼仪；商务礼仪；谈判礼仪；礼仪的影响； 

[Abstract] Etiquette is an important part of human civilization, China is known as the "ceremonies" in the world. China's etiquette has experienced a long and complicated process. With the continuous development of society and economy continues to boom, the ritual has become an indispensable part of people's social life, Etiquette cultivation has become the basic literacy to modern man. Business etiquette is just one of many rituals, and then Negotiation etiquette is one of the Business Etiquette. Negotiations etiquette focus on norms, whether it is pre-negotiation preparation ritual, Negotiations conversation etiquette or Image of etiquette, all not violation of these principles, and these principles is to promote the smooth progress of the driving force behind business. Etiquette strategies in the business negotiation for the negotiating parties have a greater or lesser extent, these effects can promote a successful completion of negotiations, can help the negotiating parties to reach the best results.

[Key words] Etiquette; Business Etiquette; Negotiation Etiquette; impact of etiquette