摘要:在上海自贸区建设中，跨境电子商务平台——跨境通的建设格外引人注目，从市场表现、政策扶持也昭示着不久以后跨境电子商务的蓬勃发展。海淘热潮其市场与巨大的需求由于关税、正品保障、运输周期长、支付不方便、售后维权等等问题制约着发展，跨境通的出现将使得海淘市场得以正规化的发展，从而有利于海淘的发展。本文从几个方面对跨境通进行介绍，并分析了海淘市场和跨境电子商务的发展原因，以及传统的海淘代购等的制约因素，并对跨境通建设中的支付结算、物流配送、正品保障等方面进行研究，对比了传统海淘流程与跨境通流程，体现出了跨境通的正品保障、关税透明、运输与支付方便等等优势，也分析了跨境通现有的不足，借鉴一些同期跨境电商建设并提出了相关的建设意见。

关键词：跨境通 自贸区 电子商务 海淘

Abstract: In Shanghai the FTA, cross-border e-commerce platform -- Construction of cross-border through particularly attract people's attention, from the market performance, policy support but also a vigorous development of cross-border e-commerce soon after. The sea washes the boom market and great demand because of tariffs, genuine security, transport cycle is long, pay is not convenient, customer service rights problems restricting the development of cross-border links appear, will make the sea Tao market development can be  normalized, which is conducive to the development of the Amoy sea. This paper introduces pass on cross-border from several aspects, restrictive factors and the traditional sea Tao purchasing, and studied the cross-border payment and settlement, through construction of the logistics distribution, quality guarantee, compares traditional scouring process and cross-border through the process, reflects the cross-border pass genuine security, customs, transportation and convenient, transparent pay advantage, also analyzed the deficiency of cross-border through existing, referring to some earlier cross-border business construction and puts forward related suggestions.

Keywords: cross-border   e-commerce   the FTA   shopping offshore