摘要：信息时代的媒体无异是最大的信息载体，现代经济就是信息经济，所以媒体对经济发展的促进是巨大的。政府或企业通过媒体向受众传播信息，受众接受信息后做出反应，而这种反应最大的体现就是消费，换言之就是经济的促动。

　　　信息时代的来临为红河州这片处于云南省南部的热土带来了新的商机新的发展，根据数据调查及收集资料以及红河州经济现状分析的情况来看，红河州媒体广告的发展空间还很大。虽然媒体广告发展空间很大，但是红河州媒体行业的现状是仍然没有具有影响力的大型媒体广告公司，没有自身媒体广告发展团队，由此导致红河州媒体广告行业发展滞后。

　　　本文主要以红河州的媒体广告公司以及媒体广告对红河州的经济影响为主要研究对象。在分析红河州媒体广告发展欠缺的大前提下做出原因分析。

首先全文主要对红河州经济现状做出调查及分析，媒体广告在红河的现状进行调查分析，针对红河州媒体广告对本地经济发挥的作用进行了讨论，并且在研究结论的基础上结合蝴蝶效应、鲶鱼效应对媒体广告在红河州的发展现状做出原因分析，然后对媒体行业在红河州的正确发展方向提出建议，最后综合全文对未来的红河州经济与媒体广告行业的相互关系做出预测。

关键词：媒体广告；红河州；经济发展；影响因素；建议预测

ABSTRACT:Media in the information age is the most important information carrier, the modern economy is information economy now, so the media has large power to economic development. Government or enterprise spread information to the audience through the media, the audience accept information then react, the largest reaction is consumption, in the other way,  that  is the priming of economy.

    The advent of the information age has brought new business opportunity for Honghe State which located in southern Yunnan province. According to the data of investigation , collection and analysis of current situation to  Honghe State, that means it has a large space of development in the advertising industry of Honghe State.       But now the problem is there has no influential large-scale advertising company in Honghe State, without media advertising team by their own, which lead to the industry development lag in Honghe State.

    The article mainly idea is media advertising in Honghe State and the object of study to economic impact of  Honghe State. It based on the media advertising in Honghe State which has a lack of development. Firstly the article current economic situation of Honghe State and the medias advertising in Honghe State  make a survey and analysis, according to the media advertising in Honghe State for the local economic role are discussed, and based on the conclusion of the study with the Butterfly Effect, Catfish Effect to the media advertising in Honghe State make out the development status analysis, and than make suggestions to the media advertising in Honghe State which is the correct development direction. Lastly, comprehensive the article, make out a forecast to the economy and media advertising industry of  Honghe State in the future.

Keywords：media advertising; Honghe State; economic development; influence factor, proposed prediction