摘要：随着经济发展，地方特色产品凭借其纯正、健康、绿色及人们对其的特殊情感越来越受到广大消费者的青睐，但由于各种环境因素的限制，许多优良的地方特色产品并未被消费者所熟知，更谈不及购买。本文在此背景下，将网络营销和互联网技术相结合，通过客家娘酒产品特征和市场营销环境分析，为客家娘酒网络营销推广制定相关策略，给全国各地的目标客户提供快捷的购物方式和纯正的客家娘酒产品，让更多的人通过网络了解、熟悉、宣传客家娘酒，以达到产品推广的目的。

关键词：客家娘酒，网络营销，推广

Abstract：With the development of economy，local specialty products with its pure， healthy，green and the special emotion is more and more favored by the vast number of consumers，but due to various environmental factors，many excellent local characteristics of products are not known by consumers，more about not buying. Against this background，internet marketing and internet technology combined with， the Hakka mother wine product characteristics and market marketing environment analysis，as a Hakka mother wine network marketing to develop relevant strategies，throughout the country to target customers to provide a fast way to shop and authentic Hakka mother wine products，Let more people through the network to understand，understanding，promote Hakka mother wine，in order to achieve the purpose of product promotion.

Keywords: Hakka mother wine， network marketing，promotion

　　利用电子商务网络推广是客家娘酒特产从分散经营走向产业化、规范化的必然选择，客家娘酒想要在市场上有一席之地，以求得更好的生存和持续健康的发展，就必须立足于现实、全面、准确的为产品未来的发展定位，运用正确的市场策略来评定优势和劣势，充分的挖掘特色优势，扬长避短，不断创造新的市场，突出特色产品和特色服务，运用灵活多变的营销策略充分发挥其地域优势，只有这样才能使客家娘酒创造出属于自己的品牌，从而走向中国大江南北。