摘要:在现当代，农村妇女在新农村建设过程中起着重要的作用，随着社会的发展，农村妇女的地位越来越高，社会对其的关注度也在不断提高。农村妇女相对城市中的家庭主妇来说，由于受教育程度与经济水平等客观因素，加上固定的生活习惯因素，对新媒体的接触频率相对是较少的。在网络等新媒体迅猛发展的时代，透视电视的存在对于农村妇女的影响有着重要的意义，电脑等高新科技产品并未在农村形成规模，网络的定义对于农村妇女而言是模糊又模糊的，较多妇女对电脑的认识依然只停留在字面上，而电视这一媒介成了她们认识外界拓展视野最易接触的工具之一，收看电视节目对她们来说则成了一种消遣方式，同时，电视节目对她们也产生了诸多影响。研究农村妇女对电视节目内容的选择情况和电视对她们生活的影响对电视的发展有着重要意义。

关键词：勐简村；农村妇女；电视节目；影响；建议

ABSTRACT:At the present times, Rural women play an important role in the process of the new rural construction. With the development of the society, rural women's status is getting higher, and their social attention is also continuously improving. Compared with the city women, rural women have a lower level of education and economics. And with a special lifestyle factors, they have a lower frequency on touching the new media. In the era of rapid development of Internet and other new media, TV still takes a great effect on the rural women. Computer and other high-tech products is not so popular in the countryside, internet is still a fuzzy concept for rural women. The medium of television has become their most easy and direct way to expand the vision and know the outside world. The research on rural women's choices of TV programs and the impact of TV in their lives has important significance to the development of the media.

Keyword: Mengjian village； rural women；TV program,；influence,；advise