摘要:我国二维码市场已脱离最基本的用户认知阶段，开始进入全面普及阶段。据我们所知，手机二维码现今的应用遍布社会生活的各个领域，而其“触角”也延伸到了户外广告中。精明的手机二维码商务平台提供商通过与移动运营商和使用户外广告的商家多方协作，联手打造了手机二维码在户外广告中的新奇的绝佳应用。而其在户外广告领域的优势也初露端倪。用户使用手机扫描二维码进入地址并进行连接跳转至该户外广告中的商品网站中，里面有详尽的该商品各种信息，其展示形式可以使单一的文字图片叙述，也可以是音乐、视频等多媒体方式的立体展示，同时也不受户外广告篇幅的限制。不单单是它的宣传模式新颖，它还同时能有效的帮助广告商计算访问量、手机支付购买量。同时我们相信在各方面的共同努力下，手机二维码户外广告应用领域发展之路会更加的平坦。

关键词：手机二维码；户外广告；发展现状；应用模式；优势；前景

ABSTRACT:China's market has been out of two-dimensional code user cognitive stage the most basic, began to enter the stage of all-around popularization.As far as we know, every field of mobile phone two-dimensional code today in social life, and the " tentacles" also extends to the outdoor advertising. Smart mobile phone two-dimensional code business platform provider with mobile operators and the use of outdoor advertising business cooperation, to create a mobile phone application of two-dimensional code in outdoor advertising novelty excellent application. And in the outdoor advertising field strengths are also on the horizon. The use of mobile phone users to scan two-dimensional code into the address and connection to jump to the outdoor advertising commercial website, which has the commodity each kind of information in detail, the display forms can make a single text image narrative, can also be a stereoscopic display music, video and other multimedia mode, but also by the outdoor advertising space limit. Not only is it propaganda pattern is novel, it also can effectively help advertisers access, mobile phone payment calculation quantity purchases. At the same time, we believe that the joint efforts in various aspects of development, mobile phone two-dimensional code outdoor advertising applications will be more flat road.

Keywords: Mobile phone two-dimensional code；Outdoor advertising；The current development situation；Application mode；Dominant position；Prospect