摘要：本文以《扬子晚报》与《金陵晚报》两大都市类报纸为例，分析报纸官方微博的发展现状、特点、优劣势。研究传统报纸应该如何利用微博这个传播平台，扩大自身的影响力，赢得更多受众。同时本文通过运用观察统计法，对比两大报纸在开通官方微博后粉丝数量、媒体影响力、网友关注度的差异，得出原因。在此基础上最终提出如何办好报纸微博以及在经营报纸官方微博的过程中应该注意的问题。

关键词：报纸微博；新闻媒体； 现状； 发展前景

Abstract: This article based on the “Yangzi evening news” with two of the “Jinling evening news” metropolitan newspapers, for example. Analysis of newspaper official Micro-blog development present situation, characteristics, advantages and disadvantages. Study on traditional newspaper how to use microblogging communication platform, expanding its influence, win more audience. At the same time by this article by looking at statistics, Comparison of two major newspapers in the opening number of official Micro-bolg fans, media influence, user awareness of differences, come to reason. On the basis of the final proposed micro-bolg, as well as how to run a newspaper in the business newspaper problems should be paid attention to in the course of official Micro-bolg.

Keywords:Newspaper Micro-bolg; News Media; Actuality; Development Potential