摘要:据史料记载，南诏铁柱铸于唐朝时期，是国家级重点文物，又因为它千年不倒，并且千年不锈，迷雾重重，为我国西部少数民族地区地方政权发展的历史和民族文化、民俗现象以及科学技术的研究提供了实物佐证,具有很高的社会价值。然而理应发展为特色旅游地的南诏铁柱却因为开发速度缓慢，宣传力度不够，只在当地及周边地区具有知名度。我希望通过实地调查、文献研究等方法对南诏铁柱旅游发展现状、优势和瓶颈做个分析，然后充分挖掘南诏铁柱的社会价值，呼吁政府部门与媒体联手，结合历史事件、历史人物、当地彝族祭祀活动宣传南诏铁柱，提高景区知名度，树立南诏铁柱新形象，吸引省内外游客前来旅游观光。

关键词：南诏铁柱；旅游；知名度；宣传出路

Abstract:According to historical records, nanzhao iron columns cast than the Tang dynasty period, is a national key cultural relics, but also because it thousands of years, and the Millennium stainless, full of fog, for local development in Western minority areas in China's history and culture, folklore and science and technology research to provide in-kind support, have a high social value. However should be developed into nanzhao iron post but because of the characteristic tourism development is slow, propaganda not only in the local and surrounding area have popularity. I hope by field investigation, and literature research, method on nanzhao iron column tourism development status, and advantage and bottleneck do a analysis, and full mining nanzhao iron column of social value, appeal government sector and media jointly, combination history event, and history character, and local Yi sacrifice activities publicity nanzhao iron column, improve scenic popularity, set nanzhao iron column new image, attracted province inside and outside visitors came to tourism sightseeing.

Keywords：Nanzhao iron post; Tourism; Visibility; Propaganda outlet

　　　然而在各地特色旅游不断兴起的今天，到南诏铁柱庙旅游参观的人日趋减少，它的历史文化仿佛被人们淡忘了。现在对于南诏铁柱宣传出路并没有全面系统的研究，我希望通过实地调查、文献研究等方法对南诏铁柱发展现状、优势和宣传瓶颈做个分析，然后充分挖掘南诏铁柱的社会价值，呼吁政府部门与媒体联手，结合历史事件、历史人物、当地彝族祭祀活动宣传南诏铁柱，共同树立南诏铁柱新形象，使其成为弥渡县旅游文化光彩夺目的一张名片。