摘要：观念是人们对客观事物的理性认识，是人们衡量和比较事物或行为的标准和尺度，是文化传统的潜移默化的积淀，观念是行为的先导。现代人生活观念的巨变使得越来越多的人选择花钱来到健身俱乐部进行锻炼从而获得健康，但是当一部分人真正来到这样一个高档舒适的健身产所以后，俱乐部内部所存在的一些问题及人们健身所达到的效果等方面都在潜移默化的影响和改变着人们的健身消费观念。从而影响着会员的参与动机和健身效果。

关键词：会员   健身   观念   影响

Abstract：Concept is people's rational knowledge to objective things; the standard and scale that people can measure and compare things or their behavior; the subtle precipitation of traditional culture, concept is pilot of the tradition. With the development of people's living concept, more and more people would rather spend their money to do some exercises in order or become more health, but when some people really come to such a comfortable fitness place, some problems inside the fitness place and the effect after their exercises are gradually affect and change people's consumption idea of exercising. Thus influence members' participation motives and fitness results. 

Key  words：Members   Fitness   Conception   Influence