With the non-stop development of E-Commerce in China, the related problem generated at the same time. First of all, there are some SMEs lacking of the awareness of E-Commerce, which block the development...

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Sister Carrie was published in 1900. The story is mainly about how a country girl, Carrie Meeber, rose from a low-paid wage earner to a high-paid actress in the capitalist society and how George Hurstwood,...

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Euphemism is a common cultural phenomenon. “eu” means “good” and “phemism” means “speech”. The word euphemism means “word of good omen”. Euphemism comes from the Greek word euphemism, meaning...

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How to develop independent reading skills is under research. The approaches to teaching English reading have shifted from the traditional grammar-translation approach to the present communicative approach....

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Henry Wadsworth Longfellow had gone to Europe to study language, so the influences of Europe played a very important role in forming and developing the Romantic Movement in his poems. Romantic literature went against the formalism. The roman...

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When we translate the word “Xiao”, the first English word appeared in our mind is “little”. However, “Xiao” has many different meanings. Even the native speakers fail to aware some of them though we use it everyday....

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Integrity, as the company’s intangible assets, plays a critical role in the company’s foreign market extension, competition strengthen, brand and positive image development. Various studies on the effects of doing business with i...

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In small-group learning, cooperative learning refers to a relationship that requires positive interdependence (a sense of swim together), individual accountability (each of us has to contribute and learn), interpersonal...

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To sum up, cooperative learning can greatly increase students’ participation in classroom learning and make the English class more meaningful and useful to them. Teacher should update their teaching concept and master ...

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This thesis will lay stress on the slogan. It will divide into seven parts. Part one is general information about the advertisement, its components and its position in our society. Part two is a detail analysis about characters and features ...

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According to the National English Curriculum Standards for General High School, the aim of English teaching in middle schools in China is to improve the students’ listening, speaking, reading...

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Translation is a language process, which is very complex for us. It has long been researched by many people, books and on the Internet. The content of translation is higher and wider, so we have to study it thoroughly....

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The topic of culture difference has been discussed in many published books and periodicals. Culture difference between China and the United Kingdom, a branch of culture conflicts, has been studied by scholars with enormous amount of publishe...

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It is known that language teaching includes the teaching of pronunciation, grammar, and vocabulary. Vocabulary teaching has been proved very important and it is the most difficult program in language teaching. In the old days, teachers knew ...

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The problem of translatability and untranslatability is normally a vexed academic issue in the translation field. Supporters of the untranslatability think that the differences between two languages lie in the attitudes toward our objective ...

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Ernest Hemingway was born in Oak Park, Illinois, in 1899. After he graduated from the middle school, he began his witting career as a reporter for the Kansas City Star. He then volunteered to serve as a Red Cross ambulance driver in ...

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Since Jane Austen did not achieve her true love in her real life, she formed the miniature of ideal love in her works. The ideal pattern was that of Elizabeth and Darcy. In Pride and Prejudice, Elizabeth was a miniature of Jane Austen...

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With the development of society, people are more and more artistic in chatting. In order to take their meaning vivid, colorful and appropriate, they have found many ways to show their information. So rhetoric antonomasia plays an important r...

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Mythology art is the most beautiful flower which comes out from the imagination of human beings. Myth and legend are usually regarded as the sources of literature. The great mythological culture is not only the cradle but...

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The development of science and technology brings the motion pictures to the world. It is true that we get entertainment from watching movies. But what music and movies can offer us is far more than relaxation and entertainment...

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It is not a long history that English is taught as a subject in primary school in our country. Primary English teaching syllabus points out, the main instructional aim of teaching English in primary school is to cultivate pupils’ basic abi...

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In the modern life, all of us know that movie and TV are the most common ways to represent the culture, because they can be spread at a very high speed and become widely transmitted easily. As a result, subtitle translation is drawing more a...

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Due to the influence of the Chinese transference, some translation of these words is confusing. This paper will analyse each definition and the basic usage of metonymy and synecdoche. This paper also focuses on the lexical meanings, pragmati...

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Metaphors make an implied comparison between two different things. Metaphors can be translated. However, as the comparison in one culture does not necessarily mean the same in another culture, the translation of English metaphors into Chines...

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As an audiovisual art which is one of the most influential mass media, movie reflects people’s life. When T.A. Edison invented the movie instruments in 1893, it was the beginning of the history of movie. Movies tell stories, create vivid i...

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When it comes to the issue about English learning, all of students hope that they have a good command of listening, speaking, reading and writing of English. However, whatever skills or principles they use in learning English, there is one ...

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Closed partnerships with many suppliers, Wal-Mart managed the supply chain efficiently. With the cooperation and modern logistics management system, Wal-Mart’s operation went well for years and got the best performance. Site selection, whi...

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Body language has a longer history than verbal language. It is closely connected with cultures. Charlie Darwin, a well-known British naturalist, published a famous book in 1872 called The Expression of the Emotion in Man and Animals, which s...

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Extroversion and introversion are important factors in the foreign language learning. Some studies in the second language acquisition have offered support for the common understanding that extroversion leads to language learning success....

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The task-based approach is a meaning-focused teaching method, aimed at fulfilling language communicative tasks. Since the1980s, with the publishment of the task-based syllabus and other teaching materials, task-based learning and related tas...

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