摘要：当今高等教育快速发展，校园文化建设成为衡量学校竞争力的主要条件，同时，大学校园文化建设对大学生的成长与进步至关重要，因此探析大学校园文化建设意义重大。然而就当前环境而言，大学校园文化建设仍存在较多的问题,主要表现为过度注重物质文化建设，轻精神文化建设；受多元化价值观的负面影响；对社会的辐射作用不突出等。针对存在的问题，制定以下的解决方案：突出特色性，加强精神文化建设；借助优秀的传统文化和域外文化滋养大学校园文化；突出全面性，加强校园文化的社会辐射作用等。

关键词:大学校园文化建设；意义；问题；对策

Abstract: The rapid development of higher education, campus culture construction has become an important measure of the competitiveness of the conditions, at the same time, the construction of campus culture plays an important role in their growth and development, so the analysis of the construction of university campus culture is particularly important. However, the current environment, campus culture construction still exist many problems, mainly focus on material culture transition the construction of spiritual culture construction, light; by the negative impact of multi values; radiation effects on the society is not prominent. Aiming at the existing problems, develop solutions following: highlight the characteristics, strengthen the construction of spiritual culture; with excellent traditional culture and foreign culture of university campus culture; outstanding comprehensive, strengthen the role of social the radiation of the campus culture. 

Keywords: university campus culture construction; significance; problems; countermeasures