自媒体：大学生思想政治教育的挑战与机遇

摘要：随着网络科学技术的快速发展，自媒体对大学生的学习、生活和思想等方面产生了巨大的影响，这给大学生思想政治教育带来了一定的机遇，但也对传统的思想政治教育产生了冲击与挑战。本文研究了自媒体对大学生思想政治教育的挑战和机遇，指出了改进自媒体条件下的大学生思想政治教育之对策，希冀为高校更有效地开展大学生思想政治教育工作提供有益借鉴。

关键词:自媒体；思想政治教育；大学生；挑战和机遇；对策

Self-Media: The Challenges and Opportunities of College Students’ Ideological and Political Education

Abstract: With the rapid development of network science and technology, self-media has a tremendous influence on college students’ learning, daily life, thoughts and so on, which, to some extent, brings opportunities to college students’ ideological and political education. At the same time, it also brings challenges to traditional ideological and political education. This paper aims to do research on challenges and opportunities self-media brings to college students’ ideological and political education and find out relevant measures to deal with them with the help of self-media so as to promote colleges to carry out ideological and political education work more effectively.

Key Words: Self-media；Ideological and Political Education；Challenges and Opportunities；Measures