特斯拉进军中国市场的营销策略_英语论文.doc

资料分类:英语论文 上传会员:一抹彩虹 更新时间:2019-12-18
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中文摘要:本文介绍了特斯拉电动车进军中国所采用的营销策略,该公司出色的营销策略为我国新能源汽车市场化提供了借鉴。通过SWOT法研究特斯拉汽车的营销策略、分析其存在的问题,并提出了相应的营销建议。 

关键词:特斯拉汽车;中国市场;营销策略;新能源汽车

 

Contents

Acknowledgments

Abstract

中文摘要

1.Introduction.1

1.1 Background of the Research.1

1.2 Research Method.2

1.3 The Goal and Purpose of Research3

2. Literature Review.4

3. Tesla's marketing strategy analysis7

3.1 Tesla's Introduction.7

3.2 Analysis of Tesla's Marketing Strategy in China7

3.2.1Tesla's Development Status in China.7

3.2.2 High-end Product Positioning Strategy . 8

  3.2.3 Focus on the Production of Electric Vehicles and Electric Drive Systems.9

3.2.4 "Internet +" New Energy Vehicle Business Model 10

3.2.5 Word of Mouth Marketing.11

3.2.6 Experiential Marketing12

3.2.7 Product Pricing Strategy13

3.2.8 Event Marketing13

4. SWOT Analysis of Tesla's Marketing Strategy15

4.1 Strength15

4.2 Weakness16

4.3 Opportunity18

4.4 Threat19

5.Recommendations for Tesla's Marketing Strategy20

6.Conclusion23

References24

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上传会员 一抹彩虹 对本文的描述:This paper describes the marketing strategy used by Tesla Motors enter into China, and the company's outstanding marketing strategy provides a reference for the marketization of China's new energy vehicles. Based on the SWOT method this pape......
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