Abstract: This paper aims to analyze the differences between Chinese culture and Western culture from different aspects, including different modes of thinking, life style and taboos, and analyze the effects to the expressions on the same advertisement from the view of language habits, traditions and consumer psychology, and based on which the author proposes some ways to deal with the cultural differences when translating the same advertisement. 

Key words: cultural differences, advertisement, English-Chinese expressions

CONTENTS

Abstract

中文摘要

1. Introduction1

2. Cultural Differences between Chinese and English.1

2.1 Cultural Differences in Modes of Thinking

2.2 Cultural Differences in Life Style

2.3 Taboos in Different Countries

3. Cultural Differences on the Expressions of the same advertisement4

3.1 Differences in Language Habits

3.2 Differences in Traditions

3.3 Differences in Consumer Psychology

4. Strategies of Dealing with Cultural Differences7

4.1 Paying Attention to the Culture Connotation

4.2 Paying Attention to the Word Order

4.3 Paying Attention to the Linguistic Characteristics of Advertising Words

5. Conclusion9

Bibliography.10

Acknowledgements11