Table of content

1 Introduction-1

2 Company Internal Analysis-1

2.1 Customer Segments-2

2.2 Value proposition-2

2.3 Channels-3

2.4 Customer relationships-3

2.5 Revenue stream.-4

2.6 Key resources-4

2.7 Key activities-4

2.8  Key partners-4

2.9  Cost structure-5

3 German market analysis-5

3.1 Political analysis-5

3.2 Economics-6

3.3 Social analysis-7

3.4 Technology analysis:-8

4 Competence analysis-9

4.1 Product and market-9

4.2 SWOT analysis-10

4.3 STP: Segmentation targeting and positioning-13

4.4 Competence Analysis-14

5. Entry Strategies-17

5.1 Product strategy: Generic model-17

5.2   Marketing strategy Marketing mix model-19

6 Conclusion-24

Table of Reference-25

Dedication-26