摘要:卡通形象的设计在动漫创作中占有重要的位置，它具有深远的艺术、文化价值。《山海经》是先秦古籍，是中国最古老的百科全书性质的文明典籍，体现我国古人的智慧、能力及高超的想象力。如今已经渐渐的被国人遗忘，我从新的角度解读《山海经》，以《山海经》里面的奇文异事中的异兽为灵感来源，给书中的一些神怪赋予卡通的形象。通过对卡通形象的造型及成功案例的造型分析，从而面对中国卡通事业的现状，明确中国的卡通要想发展，应走创新和技术之路，一个好的造型是优秀卡通形象设计的关键。我们都知道“民族的才是世界的，文化的才是永久的”，只有继承和发展中国的文化，进一步的体现在当代的卡通设计中，我国的卡通设计才能走出有自己特色的道路。

关键词: 卡通形象，造型，民族文化

Abstract:Cartoon image designing, which has far-reaching artistic and cultural value, occupies an important position in animation creation.”Shan Hai Jing”, the ancient works of pre-Qin, is the most ancient and encyclopedia civilization books of China. And it has reflected the wisdom, ability and superb imagination of our ancient people. However, it has been gradually forgotten. This thesis will in- terpret “Shan Hai Jing” in a new perspective and use the amazing animals in the anecdotes as the source of inspiration, then endows cartoon image for the Genie in the book. Through to the cartoon figure of modelling and successful cases of modeling analysisFacing the present situation of Chinese cartoon career.devel- -oping China cartoon, we should take the road of innovation and technology. And good image is also the key of excellent cartoon image design. “Only national is international, only cultural is permanent” is known to all. Cartoon design of our country can have its own characteristics only by inheriting and developing our own culture and reflecting it in contemporary cartoon design by further step.

Key Words：Cartoon image，Modelling， National culture